Opening a Dog Kennel: The How-to
If you’re like mostdog owners, you have a soft spot for furry friends and an entrepreneurial spirit to boot. What could be more perfect than opening a dog kennel and spending your days with your four-legged friends? But starting your own business is a major undertaking, and there are many factors to consider before you make the leap. In this blog post, we’ll give you a guide to starting your own dog kennel business, from identifying your target market to choosing the right location and staffing. According to data, the canine lodging industry is expect to grow an estimated $9 billion by 2024 (find more information here).
Identify Your Market
Before you embark on your dog kennel business journey, you should identify your target market. Some dog kennels cater to high-end and exclusive canine clients, while others focus on providing affordable and accessible options for dog owners on a budget. Figure out which market you want to focus on to help you make decisions about other aspects of your business.
Choose the Right Location for Opening a Dog Kennel
Location is key when it comes to starting your own dog kennel business. Ideally, your kennel will be in an area with plenty of foot traffic and easy accessibility for clients dropping off and picking up their dogs. You’ll also want to ensure that there is enough space to accommodate the dogs that will be staying with you, as well as enough space for staff to work in comfort.
Staffing and Training
One of the biggest expenses you’ll have when opening a dog kennel business is staffing. You’ll need reliable, trustworthy workers who can take care of your clients’ dogs while providing excellent customer service. Make sure your staff has the necessary training, such as first aid and pet grooming, to ensure the safety and wellbeing of the dogs staying with you. One of the most important aspects of owning a kennel is to make sure not only your staff is properly trained, but also yourself. Custom Canine Unlimited’s Kennel Master course is designed to provide all of the information you need and more for the safety and wellbeing of your furry clients. Wouldn’t you want to leave your pup in the hands of a Kennel Master?
Create a Business Plan
Before you start the business, you’ll need to create a comprehensive business plan. This should include your business objectives, financial projections, marketing strategies, and staffing and training plans. You’ll also need to consider things like liability insurance and obtain any necessary permits and licenses to operate your business.
Marketing Your Business
Once your dog kennel business is up and running, you’ll need to focus on marketing to get the word out there. Social media, word of mouth, and online advertising can all be powerful tools in promoting your business and attracting new customers. You should also consider partnerships with local veterinarians or dog trainers, as well as advertising in pet-related publications.
Starting your own dog kennel business can be a rewarding experience for dog lovers looking to start their own business. However, it requires planning, commitment, and a clear understanding of the market and location. By following the tips outlined above, you can set yourself up for success and provide your furry clients with a safe and loving place to call home while their owners are away.
